AIMIA Award joins Webby Award in the Trophy Room at Surry Hills

It’s not often you can walk into the offices of a 3 year old agency and be confronted by a wall of major industry awards. The blossoming Sydney based digital agency Circul8 is the exception to this rule. Co-founders Alana Stocks and Creative Director Jamie Madden have wasted no time putting Circul8 on the map with Australia’s only win at the International Webby Awards in New York. Proving it was no fluke, the award was followed up with a win at the 16th annual AIMIA’s earlier this month in Melbourne.

The AIMIA-winning campaign for Greenpeace International, Action-Pact, saw over 20,000 people send a climate change messages to delegates at the December 09 summit in Copenhagen.
The campaign was a hit with public voters as well as the panel of judges at the AIMIA awards, with one judge quoted as saying “It’s a brilliant site, this was the only site I actually participated in, created my own entry and networked it via email, Facebook, and Twitter”

In 2009, Circul8 was the only Australian digital agency to win at the International Webby Awards in New York for the Send-a-Whale advocacy campaign for Greenpeace International, which saw 170,000 people create and send an origami whale to the Prime Minister of Japan, demanding an end to whaling.

Circul8 co-founders Alana stocks and Jamie Madden are excited about the recent wins.

“The social media scene has helped us grow by focusing on creative ideas that go that extra step to get noticed. People are spending hours posting status updates and engaging, telling everyone what you’re having for dinner or about your cat’s affair with the neighbors’ cactus ten times can get pretty dull. Our mandate is simple, we create brilliant content that people want to talk about and share” Jamie says

Alana is adamant that all great ideas are supported by great strategy and the changes in the online advertising landscape is seeing all sorts of industries scrambling to get on-board with new wave of media, including Twitter, Facebook and word-of-mouth campaigns.

“Advertising is now a two-way communication between a brand and its audience, it’s the most fundamental change since the advent of the moving picture, its impossible to ignore, if you do you might just wind up in some dark corner, talking to yourself.”

Circul8 are keen to build off the back of this momentum in 2010 and are currently working on a number of potential award winning projects.

 AIMIA – Award Winners 2010

Click here to download the AIMIA Booklet

Circul8 team at the AIMIA Awards in Melbourne.

Photo Credit: "16th Annual AIMIA Awards - Red Carpet" by Amy Ward

Dinosaur Design celebrates the launch of their new fungi inspired range with the Fungiverse, created by Circul8. It’s not hard to get inspiration from mushrooms, especially if you learn about their amazing qualities. For example, did you know that one of the oldest living organisms on the planet is a 2,400 year old honey mushroom growing beneath Oregon. Fungus is a life saver, Penicillin is derived from fungi and has saved hundreds of millions of lifes over the past century. And did you know that some truffles emit the same odour as pig testicles!

Users can create their own mushrooms, resulting in totally unique, Dinosaur Designs inspired fungi. Everyone’s is different and reflects their personallity in some way. So get your fungi on!