AIMIA Award joins Webby Award in the Trophy Room at Surry Hills

It’s not often you can walk into the offices of a 3 year old agency and be confronted by a wall of major industry awards. The blossoming Sydney based digital agency Circul8 is the exception to this rule. Co-founders Alana Stocks and Creative Director Jamie Madden have wasted no time putting Circul8 on the map with Australia’s only win at the International Webby Awards in New York. Proving it was no fluke, the award was followed up with a win at the 16th annual AIMIA’s earlier this month in Melbourne.

The AIMIA-winning campaign for Greenpeace International, Action-Pact, saw over 20,000 people send a climate change messages to delegates at the December 09 summit in Copenhagen.
The campaign was a hit with public voters as well as the panel of judges at the AIMIA awards, with one judge quoted as saying “It’s a brilliant site, this was the only site I actually participated in, created my own entry and networked it via email, Facebook, and Twitter”

In 2009, Circul8 was the only Australian digital agency to win at the International Webby Awards in New York for the Send-a-Whale advocacy campaign for Greenpeace International, which saw 170,000 people create and send an origami whale to the Prime Minister of Japan, demanding an end to whaling.

Circul8 co-founders Alana stocks and Jamie Madden are excited about the recent wins.

“The social media scene has helped us grow by focusing on creative ideas that go that extra step to get noticed. People are spending hours posting status updates and engaging, telling everyone what you’re having for dinner or about your cat’s affair with the neighbors’ cactus ten times can get pretty dull. Our mandate is simple, we create brilliant content that people want to talk about and share” Jamie says

Alana is adamant that all great ideas are supported by great strategy and the changes in the online advertising landscape is seeing all sorts of industries scrambling to get on-board with new wave of media, including Twitter, Facebook and word-of-mouth campaigns.

“Advertising is now a two-way communication between a brand and its audience, it’s the most fundamental change since the advent of the moving picture, its impossible to ignore, if you do you might just wind up in some dark corner, talking to yourself.”

Circul8 are keen to build off the back of this momentum in 2010 and are currently working on a number of potential award winning projects.

 AIMIA – Award Winners 2010

Click here to download the AIMIA Booklet

Circul8 team at the AIMIA Awards in Melbourne.

Photo Credit: "16th Annual AIMIA Awards - Red Carpet" by Amy Ward

Welcome to the high rollers lounge! Time to enjoy all of the sights and sounds of the entertainment capital of the world: Las Vegas! Circul8 have rolled the dice and scored in creating a hyper real version of The Strip. It come complete with impressive casinos, thrill riding roller coasters, huge fountains and more gold bling fluorescence than you can shake a craps sweep at.

Get swept up in the bedazzling world that is Las Vegas.

Help write the best story in the galaxy!

Circul8 have created The Five Word Whale Tale to celebrate their Webby win. "The Five Word Whale Tale" will support Jamie and Alana on their bravery quest to New York. So we made an online interactive story. You can add your five words to the story, to make it the best story ever in history!

We want everyone to be involved, so the story stretches from Sydney to New York. For that we’ll need thousands of authors - and you’re one of them. Here’s the coolest part - the  best five words in the story will be used as their acceptance speech!

So add your five words now to the Whale Tale!

what do you get when you mix whales, green peas, a tight budget and a petition to the Japaneese Government.

Konichiwa super origami whale mission !

Send-a-whale and see what all the fuss is about.

Do you know the difference between a Yarra Valley and a Tasmanian Pinot Noir? 
If you think you can correctly identify the various flavour and aroma descriptors associated with some of Australia’s regionally distinct wine styles then you are encouraged to test your wine knowledge with Australia’s new online wine tasting challenge.

Ever imagined you could just sneak away to the computer in the corner of the office during your lunch break and sample a few of Australia’s best wines? Well now you can with this brand new original game concept from the Circul8 crew.

Click here to taste a wine now!

Ever wanted to sling shot a chick across the world? Me too! The answer to your prayers are the Contiki Human Sling Shot. Check out this extremely addictive game by the team at Circul8.

Can you make it to Egypt? If you can’t you need to stop hanging out with your mama so much.

Click here to check out the Contiki Human Slingshot