Posts in ‘Blog’

Jul 26
Plastiki Fantastiki: Their Voyage is Over, but the Journey Continues for David de Rothschild


We sent down our man in the field today to the arrival of Plastiki in Darling Harbour.

 

The crew of Plastiki has had, what seems like, an impossible journey. Essentially floating across the Pacific Ocean on a pile of plastic bottles in 128 days with one goal, “To ban single use plastics”. Their boat was made of 12,500 plastic bottles to be precise, all stuck together with glue made of cashew nuts and sugarcane. Incidentally, Plastiki was designed by Australian ‘Sydney to Hobart’ winning designer, Andy Duvall.
 


This boat embodied their core message and the journey from San Francisco to Sydney a plea for help from a green island. 
 


After having a drink of water, the man behind it all David de Rothschild said, “Anything is possible if you realise what you can do” in an effort to encourage people to find their own ways of reducing their dependence on plastic. As he stepped off he said. “I wish I was standing here saying we’ve solved the problem, but we haven’t”.

 

Ian Kiernan, the founder of Clean Up Australia revealed that there is approximately 13,000 pieces of plastic in every square kilometre in the Pacific Ocean. “This opens your eyes to a problem you can’t see" he continued, “We have an innate ability to invent things for our own convenience" often with a complete disregard for the repercussions to our environment.
 


As the Plastiki crew were being welcomed into Darling Harbour, The U.S. Ambassador reminded us to "Never doubt the power of a small group of committed people to change the world". So committed indeed that one of the crew undertook this journey during the birth of his first child.
 


David de Rothschild emphasised that it does not take one person to change how we use plastic because "Nobody is as smart as ‘Everybody’…" and the Plastiki was "The greatest exercise of teamwork" from the industrial designers, the glue makers to the bottle collectors, the expedition would not have been possible without the dedication of the team.
 


David’s vision is aimed at challenging the "that’s just how we do it" mentality, because our society has become to accustomed to just using things once and throwing them away.

 

The fact is that nearly every piece of plastic ever made still exists today. The biggest problems are Plastic bottles, bottle lids, plastic bags and Styrofoam because they photodegrade (break into smaller bits of plastic) into the WATER and are ingested by animals. This became even more apparent when several plastic bottles floated by while we were waiting for Plastiki to arrive. 
 


After years of trying to clean up our harbour, Ian Kiernan said, "We need to put yesterday’s habits behind us", there has to be a better way. 

 

Following the lead of groundbreaking town Bundanoon, other local councils are seeking to ban the sale of bottled water in an effort to reduce the plastic suffocating our Oceans.
 
Circul8 team

 

Jun 03
The Circul8 seed is growing, one unique patch of digital space at a time

Some of Sydney’s most respected creative minds have come together for an online project to honour emerging local talent in the 10×10 project, a part of Vivid Festival.

The focus of the 10×10 PROJECT voting was to identify key groups that are creating a stir within Sydney and Australia. Among the contributors are Sass & Bide’s Sarah Jane Clarke and Heidi Middleton, Dinosaur Designs co-founder Liane Rossler, and film critic Margaret Pomeranz. Read all for more information

 

Creative Industry Leader, Liane Rossler stumbled on Jamie Madden and Alana Stock (the driving forces) behind Circul8 after seeing their Greenpeace origami whales’ campaign.

“There’s an energetic dynamic in ‘The Trophy Room’ offices, kind of like a meeting of minds? They (Circul8) are really excited to take an idea and let it grow with you. It’s what companies should be like, and I was grateful to work with them.”

It was Circul8’s energy in all things socially conscious that drew Ms Rossler to them originally; and now she believes the agency is one of Sydney’s most valuable creative inspirations.

“When I decided to vote, I looked at finding different people in different fields who all have a similar big heart. Circul8 work on projects that have a social commitment, so I think they fit the perfect ideal.”

The agency has already graced the stage at last year’s Webby Awards in New York and this year’s AIMIA Awards in Melbourne; so they know they are onto a winning recipe.

It may just be that the endless award nominations call for more ‘Trophy Room’s’ than one, if they keep this up throughout 2010.

Circul8’s portfolios will be available to view online from the 4th June at http://creativesydney.com.au/ or www.theloop.com.au/circul8

Contact Circul8 on 02 9331 6685
 

 

Oct 15
Blog Action Day! Global action against climate change!

Today is Blog Action Day, October the 15th 20009. A day when thousands of blogs across the interwebs speak out against climate change.

We’ve always come from the school of thought that the environment is better if we don’t stuff it up. In other words let’s not sit quiet while global warming heats up this into a galactic sauna.

What can you do about this climate change catastrophe that we are facing? Switch to energy efficient light globes. Walk or ride your bike to work. Or switch to green power.

Do it. Your kids will love you.

Jul 10
25 - 3d flash websites

Some inspiring use of heavy graphics in the flash environment.

May 15
CIRCUL8 WON A WEBBY!

 Thanks for everyone who voted in the 13th Annual Webby Awards. Thanks to your support! Circul8 have taken out the People Voice Award for their work on Send A Whale. The category they won in is RICH MEDIA ADVERTISING: NON-PROFIT/EDUCATIONAL. Which pretty much means we do badass things that are rad. 

So what does this mean? It means Jamie and Alana are off to New York! And that’s a massive massive. Apparently according to google maps is going to take them 56 DAYS TO GET THERE! They have to kayak from Japan to Hawaii! Check this out: http://maps.google.com/maps?f=q&source=s_q&hl=en&geocode=&q=sydney+to+new+york&sll=37.0625,-95.677068&sspn=63.9851,59.765625&ie=UTF8&t=h&z=2

Mar 04
16:9 & 4:3 Ratio Graph

Ever wondered how big to make that 16:9 video in your new design? Want to keep all of your 4:3 videos pixel perfect? Then use this graph to make sure your designs feature videos that just snap into place. 

This graph is also help in deciding what size you should be exporting your video. Sweet ones!

read all »

Sep 02
Improve the Usability of Dropdowns with shadows

All through out your OS you have a myriad of windows, drop downs, widgets, menus, buttons and the list goes gone. This can result in your screen looking like a five year old ate all the play dough and then threw up on your screen.

One way to reduce the visual noise around these objects is to add drop shadows to them. This affect has been around for ages with Windows, Mac OS X and even on Linux. But this ‘effect’ hasn’t been as widely used in the web environment.

Here are some articles to help you with addding drop shadows to your website elements, focusing on drop down menus.

Using Shadows to Improve the Usability of Menus and Windows

How to Add Drop Shadows to Menus or Windows with CSS

Aug 05
The Death Star as inspiration

 

Check out Creatives Unlimited for a cool take on locational data visualisation. I swear it reminds me of that Death Star Holograph scene from Star Wars.  

Aug 01
Circles, circles everywhere.

Some inspirational resources for all things round:

read all »

Aug 01
Cool flash toy. Physics and rag doll included!

 http://roxik.com/toy1.html

Check it out.