Your Call On Coal

Monday, October 27th, 2008

What do you get when you mix a man wearing a garbage bag, a questionable government policy, and a side stitching musical number? The Coaly Moleys! Even though these guys look like the Wiggles on crack, they have a serious message to deliver. The message: “It’s Your Call On Coal Australia”.

Greenpeace launched Your Call On Coal through the Popul8 Campaign Manager, using every colour of the crayon rainbow. Within a week, the site had acheived 100% of it’s objective.

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